Future time perspective and leisure activities during the COVID-19 pandemic period

This study examines the effect of future time perspective and risk attitude on leisure activities during the COVID-19 pandemic period, using the data from the 2020 Taiwan Social Change Survey. We show that people with high future time perspective tend to reduce the frequency of out-of-home leisure activities, whereas increase at-home online activities. The results indicate that, other than risk consideration, how people sense time plays a crucial role on the choices of leisure activities.

Does Background Music Affect Silent Dining Emotions? An Empirical Study of Restaurants during COVID-19.

The music environment of a restaurant is an important factor that affects consumer behaviors during the dining experience, especially silent dining behaviors among people who are not encouraged to talk in the context of COVID-19. This study empirically analyzed the influence of consumers' background music preferences on their emotions and behavioral responses during their dining experience at a high-end Chinese restaurant. A total of 393 valid samples were obtained through purposive sampling and snowball sampling. The research tools used in this study included a personal background information questionnaire, four Oriental and Western music conditions, a background music preference scale, a scale for evaluating emotions during the dining experience, and a behavioral response scale. The results showed that the subjects preferred the Chinese classical music-the Butterfly Lovers Concerto. Background music affected the participants' emotions during their dining experience, and different background music conditions resulted in significant differences in emotions and behaviors. The consumers' emotions, during their dining experience significantly predicted their behaviors under all four music conditions. The greatest contribution and value of this study stem from the finding that the background music at a restaurant can arouse specific positive emotions in consumers during their dining experience and thus affect their eating behavior.

The Application of the Analytic Hierarchy Process Approach to the Inheritance of Local Delicious Food Culture and Development of Sustainable Innovations

Taiwan's agri-food market has been transforming rapidly over the past few years and is struggling with significant food issues and the impact of COVID-19. These include globalization, trade liberalization, population growth, urbanization, policy changes, food consumption patterns and shifts in dietary patterns. Therefore, food security, livelihoods and productive activities that revitalize rural food production and sustained economic growth need to make important contributions to sustainable rural food development. This study adopts the research method of the Analytic Hierarchy Process, employs agricultural experts as the main research object, focuses on the local cuisine in rural Taiwan, and constructs an index model for the inheritance and sustainable innovation and development of local cuisine culture through the opinions of agricultural experts. Accordingly, this study has two objectives. First, we construct indicators of how farmers use local food culture inheritance and sustainable innovation development. Second, we measure the relative weighting of these indicators by agricultural experts in Taiwan. The research results show that a total of 23 indicators in 5 dimensions of the inheritance and sustainable innovation and development of rural local food culture in Taiwan are obtained, of which education and training are the primary indicators of the inheritance and sustainable innovation and development of farmers' local food culture. The biggest contribution of this study is that, in response to the threat of the COVID-19 pandemic and the changes in the inheritance and sustainable development of rural food in Taiwan, this research constructs an indicator model for the inheritance and sustainable development of rural local food culture. It can be used as an important reference for the inheritance and sustainable innovation and development of rural local food culture in Taiwan.